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How to start a podcast on Spotify

How To Start A Podcast: A Complete Step-By-Step Tutorial.

If you’re looking for a guide that walks you through how to start a podcast, you’re absolutely in the right place. Starting a podcast isn’t difficult, but there are a number of steps you’ll need to go through in order to get it launched. In this podcasting tutorial, we’ll walk you through every step of the process. Podcasting is a much less crowded and competitive space than blogging, making now the perfect time to get started. As of July 2021, there are just over 1.75 million podcasts, but over 600 million blogs!

podcast on stitcher

Spotify is the second-largest podcast directory and another great way for people to discover your podcast. Click here to submit your podcast and RSS feed to Spotify. Basic Brewing Radio, for example, has a podcast on Spotify where they discuss homebrewing beer. Wine enthusiasts, on the other hand, can tune in to the Wine for Normal People podcast on Spotify.

How to start a podcast on SoundCloud.

SoundCloud is another channel where you can list your podcast to amplify your reach. The platform is made for audio recordings, so it’s ideal and well-suited for podcasts as well. Click here to submit your podcast and RSS feed to SoundCloud. PlayStation, for example, has built up an audience of nearly 5,000 subscribers for their SoundCloud podcast.

How to start a podcast on YouTube.

You might want to put your podcast up on YouTube to reach even more people. You’ll need a video file to upload as you would for any other YouTube video. For the visuals, you can use a static branded image that complements your other artwork. Or, you can include a video. Many podcasts have video recordings of the speakers.

Launching your podcast.

How to start a podcast on Spotify.

Spotify has been testing the proverbial podcast waters, opening up a beta program for podcasters to submit their content to the platform. The way you can go about getting your podcast on Spotify depends on your media host, as you’ll have to submit the content through them. Your host should have a support page on their website that tells you how to go about doing so.

The popular Stuff You Should Know podcast has added Spotify to its list of channels, which helps them reach an even larger audience.

Launching your podcast.

When you launch, there's an opportunity for you to be featured in the “New & Noteworthy” on iTunes. The New & Noteworthy section is where iTunes will feature new podcasts for eight weeks.

Just imagine how much this could grow your podcast in a short period of time. This would give your new podcast a lot of traction since it’s free advertising on the iTunes podcast homepage.

To get noticed by iTunes and increase your chances of being featured, you’ll want to launch your podcast in a way that you receive some listens and reviews immediately. This is going to put you in the position to be featured. While it still isn’t guaranteed, launching your podcast this way will help you grow organically, too.

To do this, make the launch of your podcast an event and generate buzz around the launch. Create a landing page for your podcast, letting people know what you have planned. This landing page should also give people the chance to opt in to a mailing list, which you can use to reach out on launch day.

Building a small audience pre-launch is critical since this will give you an audience to launch to immediately, hopefully creating a snowball effect.

The idea is that the day you debut your podcast, you should launch it with a few episodes, ideally three. This is a good number of episodes to have your audience listen to immediately without overwhelming them. If you launch with just one episode, you likely won’t get the listen-to numbers you need to get noticed by iTunes.

You also need to show your listeners that you'll be putting out content regularly and that there’s something to subscribe to. Having multiple episodes at launch (i.e. showing episode #1, episode #2, etc.) implies that there’s much more to come.

Announce the launch to your email list, and ask them to subscribe to the podcast, and leave a review after listening. You must encourage your subscribers to leave a review as having reviews (and subscribers) the first day can help you get noticed by iTunes, increasing your odds of getting featured.

How to make money with a podcast.

There are different ways to monetize your podcast. Your focus first should be to build your audience and their trust. Then you can think about monetization.

One of the more popular ways to monetize a podcast is to take on sponsors and do “reads” promoting relevant products and services. If you’ve listened to other popular podcasts, you’ve likely heard these advertisements where the host reads ad copy and directs listeners to a specific link.

The other way is to simply use your podcast to promote your own products and services. Just like you would in a sponsored read, you can direct your listeners to one of your products or services at the beginning and end of your podcast. If you want to track this, give your listeners a unique link or discount code.

Start a podcast today.

You can create a podcast today. Begin with the podcast listing information and start looking on iTunes for podcasts that are already doing what you want to do. If you already have an external microphone, record a short episode today, introducing yourself and your podcast idea. When diving in, get comfortable talking into a microphone for a long period of time and then listening to yourself afterward. You don’t have to upload the episode you record today, but it’s good to get some practice and familiarity with the process.

If you have any questions about starting a podcast or any comments about this guide, please be sure to leave a comment below. I engage and respond with them all.