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How to start podcast

 How to start a podcast 

how to start podcast

1. Why start a podcast.

If you understand the value of creating content (e.g. keeping an active blog) for your business and brand, then you understand the value of podcasting. Creating a podcast allows you to reach a brand new audience: a group of people who might otherwise never find or consume your long-form content because they prefer the audio format.

You also don’t need to be an established content creator or have a blog to learn how to start your own podcast. A podcast is an excellent way to build an audience from scratch and position yourself as an authority in your industry.

In addition, podcasts also provide the potential to drive traffic back to your website or store. Every podcast directory gives you a link back to your website and since it’s your podcast, you can direct listeners to your website at the end of each show.

Podcasting is exploding. Looking at this pie chart, courtesy of Edison Research, 30% of time spent listening to audio sources goes to podcasts. This is impressive when compared to AM/FM radio’s 21% and owned music’s 23%.

2. Why podcasting works as a content platform.

Podcasts are a popular content platform because they’re easy to consume. People can listen to podcasts on the go, in the car, at the gym and even at work.

With devices like Amazon Alexa and Google Home, it’s becoming easier to listen to podcasts while at home. It’s not a content medium that requires all of your audience’s attention, like a blog post or a video would.

Another reason podcasts are easy to consume is that they can be listened to on any device. Your listeners don’t need a radio or to be sitting in their car to listen. They can listen on their smartphones, desktop computers or tablets. Unlike radio, podcasts are on-demand, which means your audience can listen to what they want, when they want.

Compared to other content platforms, podcasts allow you to create an intimate connection with your audience. Imagine being in your target listener’s ears for 30 minutes or more. They’re hearing you talking to them, one on one.

This is your opportunity to form a more personal relationship with your audience. Because of this level of engagement, people even listen more closely to the ads. Whether you’re looking to start a podcast to promote your business or to monetize with ads, Midroll found that 61% of listeners purchased a product or service after hearing it advertised on a podcast.

3. Getting started with your own podcast.

Learning how to start a podcast begins with identifying the premise or theme. Each episode should be relevant to that premise. For some, this theme will be obvious. For others, especially in unique industries and niches, you’ll need to get creative about your topic.

For example, if you sell sunglasses, you might not be able to start a podcast exclusively about sunglasses. However, if your customers are world travelers, then maybe a podcast about travel is a better theme.

Your theme will also come down to what you're either an expert on or passionate about. Sometimes, if you’re lucky, you'll be both an expert and extremely passionate about your theme.

Before committing to a theme, check to see if there’s enough for you to talk about. Try coming up with a list of at least 10-15 episodes. Then look for similar podcasts on iTunes and look at their popularity, such as number of reviews and number of followers on social media. Competition is a good thing! It can tell you whether or not the theme is viable.

The next important component is the episode format. What will your podcast be like and how will it be structured? Here are some ideas:

4. What you’ll need to create a podcast.

what you need to start pod cast
what you need to start pod cast

Artwork (minimum 1400x1400, maximum 2048x2048): Your podcast artwork needs to be beautiful. Don’t neglect this aspect of your podcast as Apple and iTunes in particular seem to only feature podcasts (more on this later) if they have professional-looking artwork. You may need to invest some money into hiring a professional to design your podcast artwork. Whether you’re doing it yourself or hiring a pro, use words and images that are large enough to be clearly legible at almost any size. Take a look at the artwork that catches your eye on iTunes and model your artwork for your podcast after that. I’d recommend trying Fiverr or, better yet, hiring a graphic designer from Upwork to create something beautiful for your podcast.

Podcast name: Your podcast name should speak to you and your audience. Ideally, listeners should know what the podcast is all about from just the name alone. Having a very descriptive name can help. However, this isn’t entirely necessary since most podcast platforms include a “hook” or short description along with the podcast name. This helps with optimizing your podcast's searchability on platforms such as iTunes. For example, “Grub Podcast - All about healthy eating and helping you cook better” or “Xtreme - interviews with famous skateboarders such as Tony Hawk, Chad Muska and Rick Howard”.

Podcast category/subcategory: There are dozens of categories and subcategories on iTunes. Everything from arts and politics to comedy and religion. Choose the category that best suits your theme. It doesn’t need to be the exact topic. If you’re struggling to decide on a category, look at other podcasts on iTunes that are similar to yours and note which category and subcategory they use.

Podcast description: You don’t want to skimp on the description of your podcast. You’ll want to include as many relevant keywords as possible. This is going to help with the search engine optimization (SEO) of your podcast listings. iTunes is a search engine, so many people who find your podcast will find it through a simple search.

Prominent guests and collaborators: As your podcast grows, it’s also a good idea to include the names of big guests you’ve had and the topics of your most popular episodes. This way, new listeners know immediately which podcast episodes to check out, making new listeners more likely to become long-term fans.

Podcast rating: The podcast rating tells you which audiences the content is suitable for. You can adjust the rating for each podcast episode. This is important, as you want to be consistent with it. Ideally, every episode should either be clean or not.

5. What podcast equipment and software you need

In this section, we’ll go over the equipment and software you need to start a podcast. This guide will also go through the most basic setup for recording a podcast.

  • Can you start a podcast with just an iPhone?
  • Microphone
  • Audio recording software
  • Call recording software
  • Equipment to improve quality (not required)
  • Can you start a podcast with just an iPhone?
The short answer: yes, you can start a podcast on an iPhone. Since iPhones have microphones, they have everything you need to record the audio. However, the audio may not be as clear or the professional quality you’d like.

That being said, there are several apps you can download that will turn your iPhone into a podcast audio recorder. Some hosting solutions, such as Anchor, also offer in-app podcast recording capabilities. Many of these apps are available for Android devices, too:

  • Opinion (iOS)
  • Anchor (iOS and Android)
  • Speaker (iOS and Android)

The most important thing you need when starting a podcast is a microphone. Virtually every desktop and laptop computer has at least one USB port, allowing you to connect a device, like an external microphone. These devices are plug-and-play, which means no drivers (or installation) are required. The good news is you can get a USB microphone of decent quality for under $50 USD.

You may choose to invest in a more expensive XLR microphone that plugs into a mixer, which might provide better sound quality for your podcast. However, the audio quality you can achieve with a really good USB microphone is more than enough for most people. Many popular podcasts today have some of the most simple setups and still use USB microphones.

Your computer or laptop probably comes with a built-in microphone, but I forbid you from using that for your podcast. The audio quality will be abysmal, I promise. Those built-in microphones were not designed for podcasts. You'll need a decent external microphone if you're serious about starting a podcast.

 My Pod Cast